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The Hama Story

Malte Haaning Plastic A/S was founded by Malte Haaning in 1961. The company started out by making plastic drinking straws, then developed its production to include items such as cocktail sticks, skipping ropes, fly swatters, bird feeders and a host of other fun things.

When it turned out that there was a greater demand for beads than manufacturers at that time were able to produce, Malte Haaning decided to test out a new direction.

Midi Beads first saw the light of day in 1971, and continue to be our biggest sellers by far. Mini was introduced in1978, followed by Maxi in 1982. Malte Haaning developed its ironing technique at the tail end of the 1970s. Previously beads had been glued, either onto plastic trays or pieces of cardboard.

The HAMA brand name was registered as a trademark in 1984. It derives from the name of the company’s founder: HA = the first two letters of his surname, and MA = the first two letters of his first name.

Maxi Stick came about as a natural continuation of our product development.

The company became a public limited liability company in 1992. After the death of Malte Haaning in 1999, Lene Haaning, his youngest daughter, was appointed as company director and a new board was appointed.

2011 saw the introduction of traceability throughout manufacture and the packaging facilities.

Hama got its own app, Hama Universe, in 2015. Hama’s YouTube channel started in 2018.

We sell Hama products to more than 50 countries worldwide.